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Cinemark remodel of Movies 14 in Tracy, CA to offer stadium seating

By Anonymous

Plano, Texas January 21 2004--The Cinemark Movies 14 in Tracy, CA will begin converting every auditorium to stadium seating starting today, January 19th. The theatre is located at 3300 N. Naglee Rd. Stadium seating is the type of seating in elevated rows found in sports arenas.

The retrofit is expected to be complete by May 1, 2004. The theatre will remain open during the conversion process with a few screens closing at a time. Customers will enjoy true stadium-style seating, featuring an increased height difference between each row and a generous 48-inch spacing between each aisle. This spacing will ensure customers an unobstructed view and allow patrons to enter or exit without disturbing other guests.

In addition to stadium seating, various interior and exterior accents will be updated. The stadium retrofit and refreshed décor will give the Tracy area one of the finest theatres available anywhere.

"Cinemark is proud to make such a significant investment in the Tracy area," states Alan Stock, President of Cinemark USA, Inc. "The majority of our theatres worldwide offer stadium seating and our audiences tell us that this is how they prefer to see a movie. They want an unobstructed view of the screen that stadium seating provides. Tracy movie-goers will enjoy the Cinemark 14 even more because of this new seating configuration."

Cinemark USA, Inc., based in Plano, Texas, operates 294 theatres and 3,142 screens in 33 states and 12 foreign countries. Cinemark celebrates its 20th anniversary in 2004, bringing "The Best Seat in Town" to over 100 million people annually.

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